Facebook Cover Photo Guide 2025
Cover Photo Dimensions (820x312)
The Facebook cover photo displays at 820 x 312 pixels on desktop, with a 2.63:1 aspect ratio. However, you should upload a higher-resolution version — at least 1640 x 624 pixels — to ensure it looks sharp on retina and high-DPI displays.
Like LinkedIn, Facebook cover photos are deceptively wide. The crop on mobile is significantly taller, so keep all critical content (text, logos, faces) in the center 70% of the frame. The bottom 30% and top 10% are the most likely to get cropped across different devices.
Profile Picture Size
Facebook profile pictures display at 170 x 170 pixels on desktop and are cropped into a circle. You should upload a square image of at least 320 x 320 pixels to ensure quality across all display sizes.
Remember that the circular crop means corners will be hidden. Avoid placing text or important visual elements near the edges of the frame. A centered headshot or logo with generous padding works best.
Event Cover & Ad Images
Facebook Event covers use the same dimensions as profile cover photos: 1200 x 628 pixels (roughly 1.91:1). The key difference is that Event covers have no overlaid interface elements, so you have more freedom with placement.
For Facebook ad images, the recommended size is 1200 x 628 pixels as well. Ads with images containing less than 20% text perform best — Facebook's algorithm may reduce the reach of ads with too much text overlaid on the image.
Mobile vs Desktop Cropping
The most frequently reported frustration with Facebook cover photos is the difference between desktop and mobile rendering. On mobile, the cover photo appears much taller because the profile picture is positioned below instead of overlapping.
To create a cover photo that looks great everywhere, design with a flexible background. Use a gradient, pattern, or texture that looks intentional even when cropped differently. Avoid placing text or focal points in the top 30% or bottom 20% of the image.
Frequently Asked Questions
What is the best image format for Facebook cover photos?
JPG is the best format for Facebook cover photos since they are typically photographs or gradient-heavy designs. The maximum file size is 100MB, but aim for under 1MB for optimal loading speed. If your cover includes logos or text, PNG will give you sharper edges.
Why is my Facebook cover photo not showing correctly?
Facebook caches images aggressively. If you updated your cover photo and it still shows the old one, try clearing your browser cache or viewing the page in an incognito window. Facebook also recommends using the "Reposition" feature on desktop to adjust how the cover displays.
Can I use a video as my Facebook cover?
Yes, Facebook allows video cover photos. Videos should be between 20 and 90 seconds long, with a minimum resolution of 820x312 pixels. The recommended format is MP4. Keep in mind that video covers do not play sound and will loop continuously.