Pinterest Pin Size Guide: The Best Dimensions for 2025
Standard Pin Dimensions (1000x1500)
The standard Pinterest pin size is 1000 pixels wide by 1500 pixels tall, giving you a 2:3 aspect ratio. This is the format recommended by Pinterest itself and the one most likely to perform well in the feed.
Pinterest's algorithm favors taller pins because they take up more visual space in the feed and keep users scrolling. The minimum width is 600 pixels but going below 1000 pixels results in noticeably softer images on retina displays.
Why Vertical Pins Win
Pinterest is unique among social platforms in that it actively rewards vertical content. Studies have shown that tall pins (2:3 ratio) generate significantly more repins and click-throughs than square or horizontal pins.
The reason is purely visual: taller pins take up more room in the multi-column Pinterest feed, drawing the user's eye and providing more space for compelling imagery and readable text overlays.
Video Pins and Idea Pins
Video Pins on Pinterest perform best at the same 2:3 aspect ratio as standard pins. Upload MP4 files with a resolution of 720p or 1080p. Pinterest recommends keeping video Pins between 15 seconds and 1 minute for optimal engagement.
Idea Pins (Pinterest's story format) also use a 9:16 aspect ratio, similar to Instagram Stories. The recommended resolution is 1080 x 1920 pixels. You can include up to 20 pages in a single Idea Pin, making them ideal for step-by-step tutorials and recipes.
Infographic Pin Best Practices
Infographics are among the most repinned content types on Pinterest, but they require special attention to sizing. A common mistake is making infographic pins too short, forcing tiny text that is unreadable on mobile.
For infographics, consider using a taller canvas such as 1000 x 2000 pixels or even 1000 x 2500 pixels. This gives you plenty of room for readable text and detailed graphics. Just ensure the file size stays under Pinterest's 20MB upload limit by optimizing images in segments.
Frequently Asked Questions
What is the best aspect ratio for Pinterest pins?
The best aspect ratio for Pinterest pins is 2:3 (width:height), which translates to 1000x1500 pixels. This vertical format performs best in the feed and gets the highest engagement.
What is the maximum file size for Pinterest?
Pinterest supports images up to 20MB and videos up to 2GB. For static pins, JPG format is recommended for photos and PNG for graphics with text. Keep your file as small as possible without sacrificing quality for faster loading.
Does Pinterest support square pins?
Yes, Pinterest supports square pins (1:1 ratio), but they take up less space in the feed and typically get less engagement than vertical 2:3 pins. Use square pins only when the content naturally requires it, such as for product showcases.