Instagram Tools
Optimize your Instagram content with our specialized tools
Everything you need to create perfectly sized images for Instagram. Square posts, portraits, Stories, and Reels.
Instagram Tools
Recommended Instagram Dimensions
| Asset | Ratio | Resolution | Note |
|---|---|---|---|
| Feed Post — Square | 1:1 | 1080 × 1080 | Classic format, consistent grid |
| Feed Post — Portrait | 4:5 | 1080 × 1350 | Best engagement, most screen space |
| Feed Post — Landscape | 1.91:1 | 1080 × 566 | For video frames and wide shots |
| Story / Reel | 9:16 | 1080 × 1920 | Full-screen vertical with safe zones |
| Profile Picture | 1:1 | 320 × 320 | Circular crop — center your subject |
Best Practices for Instagram
Commit to one aspect ratio for your feed — alternating between 1:1 and 4:5 looks inconsistent. Pick one and stick with it.
Always upload at Instagram's recommended 1080px width — uploading larger files wastes bandwidth and may look worse after compression.
Keep critical content in the center 70% of Stories and Reels — Instagram overlays UI elements on the top and bottom 15%.
Use 4:5 portrait posts for maximum feed screen real estate — they take up 25% more space than square posts on mobile.
Preview your feed grid before posting — a photo that looks great alone may clash with adjacent posts.
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